17 — Shop · Business guide
E-Commerce
Launching an e-commerce business in Thailand
A booming digital market and rising numbers of online shoppers nationwide and beyond.
- Steps to launch
- 09
Your roadmap
From idea to opening day
The path we follow with you for a e-commerce in Thailand.
- 01
Set up a Thai Limited Company
Register with the DBD; Thai partners or a BOI structure for foreigners.
- 02
Market research
Competition and pricing from trends and marketplace data.
- 03
Source suppliers
Local manufacturers or imports — include shipping and import duties.
- 04
Build your online store
Your own site or Shopee, Lazada and TikTok Shop, in Thai and mobile-ready.
- 05
Payments & logistics
PromptPay and couriers such as Flash, Kerry and Thai Post.
- 06
Test launch
A small batch with basic ads, adjusted on feedback.
- 07
Scale marketing
Ads, influencers, SEO and retargeting.
- 08
Launch
Grand opening offers across social media.
- 09
Visa
A Non-B visa and a work permit for foreign operators.
What you need
Licences & setup package
Licence requirements depend on what you sell and how — we confirm them for your case.
Regulations can change. We confirm the requirements for your situation.