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10 — Shop · Business guide

Motorcycle Showroom

Starting a motorcycle showroom in Thailand

High demand for motorcycles as affordable, convenient transport.

Steps to launch
09
Licences & permits
01

Your roadmap

From idea to opening day

The path we follow with you for a motorcycle showroom in Thailand.

  • Company registration1–2 months
  • Dealer licence approval1–3 months
  1. 01

    Secure Thai partners

    Required unless applying under BOI or the Amity Treaty.

  2. 02

    Register your company

    Company registration.

  3. 03

    Obtain a dealer licence

    Approval for motorcycle sales.

  4. 04

    Lease a showroom

    Prime locations such as Bangkok, Chiang Mai or Phuket.

  5. 05

    Procure inventory

    Partner with manufacturers; imported used bikes need a special licence.

  6. 06

    Hire staff

    Four Thai employees per foreign work permit.

  7. 07

    Marketing

    Facebook, LINE and local partnerships.

  8. 08

    Launch

    A soft opening or exclusive client event.

  9. 09

    Visa

    Foreign staff need a Non-B visa and a work permit.

What you need

Licences & setup package

  • Dealer licence

    Required for motorcycle sales

Regulations can change. We confirm the requirements for your situation.

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