15 — Shop · Business guide
Online Shop
Starting an online shop in Thailand
Rapid e-commerce growth and rising internet use.
- Steps to launch
- 09
Your roadmap
From idea to opening day
The path we follow with you for a online shop in Thailand.
- 01
Set up a Thai Limited Company
Register with the DBD; VAT registration is required above 1.8M THB annual revenue.
- 02
Research your market
Google Trends, audience insights and marketplace search data.
- 03
Find reliable suppliers
Local factories or imports; compare MOQ, delivery and quality.
- 04
Build your sales platform
Your own store or Lazada, Shopee and TikTok Shop — mobile-first and bilingual.
- 05
Payments & shipping
Local gateways such as PromptPay; couriers such as Flash, Kerry and Thai Post.
- 06
Test campaigns
Small ad tests to refine product, pricing and strategy.
- 07
Scale & optimise
More ad spend, better customer experience, affiliates and influencers.
- 08
Launch
Launch deals, giveaways and influencer shout-outs.
- 09
Visa
A Non-B visa and a work permit for foreign operators.
What you need
Licences & setup package
Licence requirements depend on what you sell and how — we confirm them for your case.
Regulations can change. We confirm the requirements for your situation.